The Template Library
Eight launches. Curated pairings.
Each template is one specific brand archetype × one persuasion framework. Pick the launch that matches yours, read the pairing rationale, and start writing.
Everyman · Emotional storytelling
Small-Audience Soft Launch
Tell a small, warm following you made something — personally.
Read the brief →Sage · Problem-Solution-Outcome
Beta / Feedback Launch
Sell an early version honestly, in exchange for real feedback.
Read the brief →Caregiver · AIDA
Freebie Launch
A clear opt-in for a free download that grows your list.
Read the brief →Everyman · FAB
First Low-Ticket Launch
Make a $7–$27 product an easy, honest yes.
Read the brief →Mentor · Before-After-Bridge
Freebie-to-Paid Bridge
The gentle, optional next step after a free download.
Read the brief →Creator · Star-Story-Solution
PLR/MRR Rebrand Launch
Lead with what you added, in your own voice.
Read the brief →Sage · Emotional storytelling
Relaunch
Bring a product back honestly — no 'brand new' pretending.
Read the brief →Creator · Before-After-Bridge
Pre-launch Waitlist Page
Curiosity-driven copy to build a list before you launch.
Read the brief →Jester · PAS
Lead Magnet Opt-in
High-converting opt-in for a checklist, swipe file, or guide.
Read the brief →Caregiver · 5 objections
Cart Abandonment Email
Recover a stalled checkout with empathy and one nudge.
Read the brief →Magician · BAB
Renewal / Win-back Email
Reactivate lapsed subscribers with a specific reason to return.
Read the brief →Outlaw · PAS
Instagram Reel · Scroll-stopper
A 30-45 second Reel that stops the scroll in the first 2 seconds.
Read the brief →Sage · ACCA
Instagram Carousel · Educational
Save-worthy 7-slide carousel that teaches one thing well.
Read the brief →Hero · Before-After-Bridge
Instagram Carousel · Product Announcement
A confident product-launch carousel with a clear ask on the final slide.
Read the brief →Magician · Star-Story-Solution
Instagram Reel · Mini Case Study
A 45-second story-driven Reel featuring one client transformation.
Read the brief →
Not seeing your launch?