Sage × ACCA
Instagram Carousel · Educational
Save-worthy 7-slide carousel that teaches one thing well.
What this template is for
An educational carousel is judged on one thing: is slide 2 worth the swipe from slide 1? This brief pairs Sage (clear, grounded, no hype) with ACCA (awareness → comprehension → conviction → action) to build a carousel that teaches and then earns the DM.
When to use it
- ▸Building authority in a specific niche on Instagram
- ▸Warming a cold audience before a paid offer
- ▸Any post where 'saves' matter more than 'likes'
Why this pairing works
Sage builds authority without begging for it. ACCA is the shape of a great educational carousel — you name the awareness gap on the cover, teach comprehension in the middle slides, land conviction on the closer, and issue action in the caption. Same rhythm as a great lecture.
The Brief (pre-filled)
- Product type
- expert-led educational carousel that builds authority for a coaching offer
- Audience
- professionals who follow the account and are quietly deciding whether to work with the creator
- Offer stage
- Awareness / value-first educational post
- Emotional tone
- Intellectual and grounded
- Archetype
- Sage
- Framework
- ACCA
- Extra context
- 7 slides total. Cover pulls the swipe. Middle slides teach one specific principle. Final slide invites the reader to save + DM for the free resource.
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