Magician × Star-Story-Solution
Instagram Reel · Mini Case Study
A 45-second story-driven Reel featuring one client transformation.
What this template is for
A case-study Reel is the highest-converting Reel format when done right — but it dies in the first three seconds if the opening is generic. This brief pairs Magician (transformational, before-after-focused) with Star-Story-Solution to open on a specific person's before-state and resolve on the transformation your work made possible.
When to use it
- ▸Featuring one client transformation on Reels or TikTok
- ▸Post-sale social proof designed to attract 'someone like them'
- ▸A 45-second script for a talking-head Reel or short-form video
Why this pairing works
Magician sells transformation without cheapening it. Star-Story-Solution keeps the whole script grounded in one real person's arc — the strongest social proof there is — and invites the viewer to picture themselves as the next Star.
The Brief (pre-filled)
- Product type
- 1:1 consulting or coaching service showcased through a single client story
- Audience
- buyers considering whether to hire the creator but wanting proof
- Offer stage
- Sales page main pitch
- Emotional tone
- Warm and personal
- Archetype
- Magician
- Framework
- Star-Story-Solution
- Extra context
- Open on the client's before-state. 25-30 seconds on the turn. End with an invitation to book a call.
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