Hero × Before-After-Bridge
Instagram Carousel · Product Announcement
A confident product-launch carousel with a clear ask on the final slide.
What this template is for
A product-announcement carousel has to do two things well: earn the swipe with a bold cover, and land the ask on the final slide without deflating the tone. This brief pairs Hero (bold, disciplined, victory-oriented) with Before-After-Bridge to make the transformation vivid before the price appears.
When to use it
- ▸Announcing a new digital product or course to a warm Instagram audience
- ▸Pre-launch anticipation posts in the final 72 hours
- ▸Any carousel where the CTA is 'link in bio' and needs to feel earned
Why this pairing works
Hero speaks to the reader's private ambition without pandering. BAB structure gives the carousel real rhythm — the reader sees their Before on slides 2-3, the After on slides 4-5, and the Bridge (your product) on the closer.
The Brief (pre-filled)
- Product type
- a new digital product / course launching this week
- Audience
- warm audience following the account through the pre-launch phase
- Offer stage
- Sales page main pitch
- Emotional tone
- Warm and personal
- Archetype
- Hero
- Framework
- Before-After-Bridge
- Extra context
- 6 slides. Cover reveals the launch. Middle slides show the transformation and social proof. Final slide has the price + link-in-bio CTA.
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