Outlaw × PAS
Instagram Reel · Scroll-stopper
A 30-45 second Reel that stops the scroll in the first 2 seconds.
What this template is for
A Reel gets 2 seconds to earn its next 30. This brief pairs the Outlaw voice (blunt, allergic to hype) with PAS (pain → agitation → solution) to write a Reel that stops the scroll with one honest sentence and pays it off with one tactical solution.
When to use it
- ▸Top-of-funnel content on Instagram Reels or TikTok
- ▸A 30-45 second script for a piece-to-camera talking head
- ▸Educational content that promotes a paid offer at the end of the funnel
Why this pairing works
Outlaw earns the stop because it says the thing everyone thinks but no one posts. PAS gives it a spine — pain in the first two seconds, agitation in the middle beat, solution as the tactical payoff — which is exactly the rhythm the Reels format rewards.
The Brief (pre-filled)
- Product type
- personal-brand educational content promoting a paid offer at the end of the funnel
- Audience
- solopreneurs and creators who follow the account for tactical marketing advice
- Offer stage
- Engagement / top-of-funnel value post
- Emotional tone
- Bold and provocative
- Archetype
- Outlaw
- Framework
- PAS
- Extra context
- Opens with a contrarian truth, delivers one specific tactic, ends with a soft CTA to save or DM. 30-45 seconds of speaking time.
Also in this library